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Canada
Researching the Market
In addition to trade publications, trade shows, market research
firms and other fee based services, there are two excellent ways of researching
the market for your product or service in Canada.
The US Department of Commerce annually prepares Industry Sector Analyses.
These are industry specific reports prepared either by US Commercial Service
Staff or local market research contractors. Typical reports include:
- A Market Overview
- Market Highlights and Best prospects
- Statistical Data
- Best Sales Prospects
- Competitive Analysis
- End-User Analysis
- Market Access (includes information on duties, taxes, standards etc.)
- Trade Promotion Opportunities
- Trade Publications
- Market Research Companies
- Trade Associations
- Agents, Distributors and Manufacturers
Recent reports available to US firms from your nearest office of The
Commercial Service include:
- AIR POLLUTION CONTROL EQUIPMENT
- AIRPORT BAGGAGE HANDLING EQUIPMENT
- COSTUME JEWELRY
- DENTISTRY
- DISCOUNT BROKERAGE SERVICES
- FERTILIZERS
- HOUSEHOLD FURNITURE
- INTEGRATED CIRCUITS
- LABORATORY SCIENTIFIC INSTRUMENTS
- MEAT PROCESSING EQUIPMENT
- MEN'S/BOY'S APPAREL
- SPEECH RECOGNITION SOFTWARE
- SWITCHGEARS
- UNDERGROUND MINING EQUIPMENT
The Canadian Government also provides a wealth of information.
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From the main menu of http://strategis.ic.gc.ca/engdoc/main.html,
click on "User Guides" on the left hand side.
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You can either search for your product of click on one of the
options. Let's select "Guides to Canadian Industries".
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You now have three options - the drop down menu of 24 specific reports,
the search option or the Canadian SIC classification. Please note that
this is different than the former US SIC-based system.
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Using the drop down menu, we select "Transportation Equipment"
and we now have options as follows:
- SIC-E 3211 -- Aircraft and Aircraft Parts
- SIC-E 3231 -- Motor Vehicles
- SIC-E 3241 -- Truck and Bus Bodies
- SIC-E 3242 -- Commercial Trailers
- SIC-E 3243 -- Non-Commercial Trailers
- SIC-E 3244 -- Mobile Homes
- SIC-E 3251 -- Motor Vehicle Engines and Engine Parts
- SIC-E 3252 -- Motor Vehicle Wiring Assemblies
- SIC-E 3253 -- Motor Vehicle Stampings
- SIC-E 3254 -- Motor Vehicle Steering and Suspension Parts
- SIC-E 3255 -- Motor Vehicle Wheels and Brakes
- SIC-E 3256 -- Plastic Parts and Accessories for Motor Vehicles
- SIC-E 3257 -- Motor Vehicle Fabric Accessories
- SIC-E 3259 -- Other Motor Vehicle Accessories, Parts and Assemblies Industries
- SIC-E 3261 -- Railroad Equipment
- SIC-E 3271 -- Shipbuilding and Repair
- SIC-E 3281 -- Boatbuilding and Repair
- SIC-E 3299 -- Other Transportation Equipment Industries
Click on SIC-E 3251 -- Motor Vehicle Engines and Engine Parts
and explore the wealth of information provided by Strategis.
We'll explore Identifying
Prospective Business Partners next.
Date
Updated: March 27, 2007
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