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Israel

Photo: View of Tel Aviv

Photo: Tel Aviv skyline presents an eclectic mix of the old and the new.

  Table of Contents


Introduction: Why Israel?

It might seem difficult at first to separate Israel from its political issues. When many people think of Israel, the Israeli-Palestinian crisis and the media accounts of violence come to mind. However, Israel is a technologically advanced market economy with a highly skilled and well-educated workforce. Cultural life is vibrant, restaurants and beaches are crowded, and there is a lot of business being conducted. The United States is Israel's largest trading partner, and there are opportunities here for U.S. exporters. A recognized leader in high-tech industries, Israel's investment in research and development is higher than any single OECD country. In fact, after the United States and Canada Israel has the most companies listed on the NASDAQ.

Israel's population of 6.7 million lives in an area roughly the size of New Jersey. The business environment and style here will seem familiar to American businesses, but personal relationships can play a relatively larger role within Israel's tight-knit population than in the United States. Israel's per capita income is 75% of the average in OECD nations, and remained strong through the recent economic slowdown.

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Economic Overview

Israel and the United States are close allies and rely heavily upon one another for two-way trade. Israel's commercial relationship with the United States has developed rapidly since the signing of the Israel Free Trade Area Agreement (FTAA) in 1985. Nearly all tariffs on trade between the two countries have been eliminated in the past decade. The influx of Jewish immigrants from the former USSR during 1989-99, coupled with the opening of new markets at the end of the Cold War, energized Israel's economy. Growth was a strong 7.2% in 2000, but the bitter Israeli-Palestinian conflict, difficulties in the high-technology, construction and tourist sectors, and fiscal austerity in the face of growing inflation led to small declines in GDP in 2001 and 2002. Although GDP was flat in 2003, the economy has begun to grow again in 2004.

Hi-tech and defense industries dominate Israel's imports, and Israel remains a global center for hi-tech design and R&D. In 2003, the government adopted an economic plan that involves investment in infrastructure amounting to about $2.5 billion over the next five years. This plan will provide multiple opportunities for U.S. architectural, engineering and construction firms and investors.

Israel depends on imports of crude oil, grains, raw materials, and military equipment. Despite its limited natural resources, Israel has intensively developed its agricultural and industrial sectors over the past 20 years. Cut diamonds, high-tech equipment and engineering services, and agricultural products (fruits and vegetables) are Israel's leading exports.

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Israel at a Glance:

Population

6.7 million (20% are Israeli Arabs)

Government Type

Parliamentary Democracy

Languages Hebrew (official), Arabic (used officially by Arab minority) English is widely used by the business community and government officials.
Literacy 95%
Total Area 20,770 square kilometers (slightly smaller than New Jersey)
Nominal GDP $118 billion
Commercial Center Tel Aviv
Export Partners EU (39%), the United States (29%) and Asia (14%)
Trade with U.S. U.S. exports to Israel fell slightly in 2003, from $7 billion to $6.8 billion
Natural Resources Generally limited, but there is some timber, potash, copper ore, natural gas, phosphate rock, magnesium bromide, clays and sand.
Primary Industries
  • Electronic equipment
  • Chemicals & Fertilizers
  • Pharmaceutical Products
  • Rubber & Plastic Products
  • Machinery & Equipment
  • Software
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Best Prospects for U.S. Exports:

Israel has emerged as one of the world's premier centers for high-tech design, research and development, with particular strength in semiconductors, computer software, telecommunications and biotechnology. American companies have invested billions of dollars in Israeli high-tech firms over the past few years.

Between 2003-2006, the Israel Electric Company plans to invest over $5 billion in capital expenditures for the electricity sector. Proposed infrastructure and electricity projects include roads, ports, public transportation, electric power stations, telecommunications, desalination and rail upgrade (including the building of new lines and the electrification of the entire network).


1. Electricity and Gas Equipment 

Photo: Jerusalem

Photo: Jerusalem

 

2. Defense Equipment

3. Medical Equipment and Disposable Products

4. Industrial Chemicals

5. Telecommunications Equipment

6. Electronic Components

7. Building Products

8. Safety and Security Equipment

9. Non-Prescription Drugs

10. Travel and Tourism Services

For more information on these sectors, please see our U.S. Commercial Service Israel Website

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Imports and Exports:

Primary Imports (in thousands)

Raw Materials
13,000
Rough & Polished Diamonds
7,300
Consumer Goods
4,200
Fuels
3,700
Industrial Machinery/Equip.
5,200

Primary Exports (in thousands)

Polished Diamonds
5,600
Chemicals & Refining Petroleum, Excl. Pharmaceuticals
3,500
Elec. Communication Equip.
2,400
Rough Diamonds
2,200
Equip. for Control/Supervision
2,200

Source: Israel Central Bureau of Statistics and US Dept. of Commerce National Trade Data

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Michigan Exports to Israel

Item 1999 2000 2001 2002 2003 2004
Product Total 54394968 76769276 58265713 45042049 60426936 97510998
336 Transportation Equipment 31102658 39534708 27127862 17903185 28291947 73135549
333 Machinery Manufactures 6377271 11861518 5529051 5701081 15242525 8484073
334 Computers & Electronic Prod. 2556952 6653472 6246937 5542803 4657528 5069621
325 Chemical Manufactures 2366588 2075096 4438474 5651615 3334184 3092240
339 Misc. Manufactures 2550690 3409982 4504154 3318671 2825330 1634110
337 Furniture & Related Products 1572746 3717410 2144974 1244222 989432 1530363
311 Processed Foods 2753214 3435833 3707718 2895975 2534345 1132960
332 Fabricated Metal Products 1714476 1201618 744225 532248 460472 953447
313 Fabric Mill Products 46171 44841 60152 22775 150759 503138
326 Plastic & Rubber Products 366230 444147 206458 284020 189458 402575
324 Petroleum & Coal Products 95774 70311 110003 110480 196007 355474
331 Primary Metal Manufactures 747969 1133474 712191 261043 215608 330463
335 Elec. Eq.; Appliances & Parts 937976 1466340 802306 616644 360668 328811
323 Printing & Related Products 163278 323973 215834 166558 84973 136813
990 Spec. Classification Provisions 327097 334272 467011 239288 102556 131594
111 Crop Production 24147 139223 280293 184894 117448 130036
322 Paper Products 19899 190260 504225 146854 142270 61303
910 Waste & Scrap 0 0 38000 0 178967 42158
327 Non-Metallic Mineral Mfgs. 265995 316962 206360 70418 49683 20401
315 Apparel Manufactures 3225 9227 19823 29083 10875 11700
920 Used Merchandise 5000 0 0 6747 218900 7617
112 Animal Production 0 0 0 3243 28486 6928
316 Leather & Related Products 6401 114361 42191 90272 14985 5840
212 Mining 0 0 0 0 8054 3784
321 Wood Products 299252 205749 117400 0 0 0
113 Forestry & Logging 74000 0 0 0 0 0
314 Non-Apparel Textile Products 17959 71406 40071 19930 21476 0
511 Publishing Industries 0 15093 0 0 0 0

 

Ask us for more detailed statistics.

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Doing Business in Israel

Partnering with a good local representative with contacts in the industry, proven reliability, loyalty and technical suitability is a key factor to success in selling and maintaining a continued presence in the Israeli marketplace. 

The U.S. Commercial Service in Israel (CS Israel), with offices in Tel Aviv and Jerusalem, can help you navigate the Israeli market and determine if your product or service is the right fit, as well as introduce you to qualified buyers and partners.

Joint ventures are also one of the most popular methods of cooperation for Israeli firms, especially in technology-related industries. The most common approach used by exporters of equipment and consumer goods is to obtain a local importer/distributor. For much more information about doing business in Israel, please see the American Embassy's Country Commercial Guide.

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Trade Promotion Activities and Events

Access numerous regional markets simultaneously through the Access Eastern Mediterranean (AEM) program. At the moment, the six markets are Egypt, Israel, Jordan, Lebanon, Turkey and West Bank/Gaza, although we are currently planning next year's activities and additional countries in the region may join the program. When you participate in the AEM program, we promote your products/services via a unique set of activities:

  1. You register just once to explore opportunities in all six markets!
  2. Commercial Specialists promote your products to hundreds of local contacts
  3. Your products/services are featured on our AEM website
  4. Some events include catalog show booths at local industry trades shows
  5. We identify potential business partners for you and vet their interest, and you receive one combined Results Report covering all markets

Schedule of Upcoming Eastern Med Events:


- Educational Services (studying in the USA):October 2004 and June 2005
- Telecommunications Equipment and Services: November 2004
- Healthcare/Medical Equipment and Services: February 2005
- Automotive Aftermarket Products and Equipment: April 2005
- Safety and Security Equipment and Services: June 2005

Learn more about this program!

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Upcoming Trade Events in Israel

Study USA Week with Egypt (including Embassy Catalog Show)
October 13 - 18, 2004

Telecom Israel 2004 (including Embassy Catalog Show)
November 8 - 11, 2004
www.telecom-israel.com

Israfood 2004 (including Embassy Catalog Show)
November 22 - 24, 2004
www.stier.co.il

Israchem 2005 (including Embassy Catalog Show)
February 1 - 3, 2005
www.stier.co.il

Analiza 2005 (including Embassy Catalog Show)
February 1 - 3, 2005
www.stier.co.il

High Technologies 2005 (including Embassy Catalog Show)
March 24 - 25, 2005
www.elec2005.co.il

Building 2005 (including Embassy Catalog Show)
April 4 - 7, 2005

Security Israel 2005 (including Embassy Catalog Show)
June, 2005
www.securityisrael.com

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CS Israel Assistance Leads to Export Success

The U.S. Commercial Service in Israel helped U.S. firms record $167 million of export success in 2003. A short survey of some of these successes and highlights is available at:
http://www.buyusa.gov/israel/en/success.html Here is just one example:

UltraLife Batteries, Inc. (UltraLife), headquartered in Newark, NY, has been an active client of the Rochester Export Assistance Center for more than fifteen years and is a manufacturer of lithium batteries primarily used in the cellular, mobile, and military markets. UltraLife has used many of the programs and services of the Commercial Service, including the Gold Key Service, International Partner Search, market research, export counseling, and more.

UltraLife used these services to research many different markets, including Israel, Japan and Australia. With the aid of a CS Israel-provided International Partner Search service last year, Ultralife appointed a representative for the Israeli market and signed other two distributors.

The company made an initial $10,000 export sale from this deal. Ultralife's VP for Sales and Marketing wrote, "I want to take this opportunity to express my great appreciation for an excellent job of developing agent/distributor contacts and profiles for Ultralife Batteries. From this start, we have moved Israel to a high priority for business development."

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Contact us:

The U.S. Commercial Service in Tel Aviv and Jerusalem provides assistance to U.S. firms interested in doing business in Israel (from Tel Aviv) and the West Bank and Gaza (from Jerusalem). Our Jerusalem office also covers the Israeli Arab market. Our Commercial Service professionals help American companies export successfully by providing professional trade promotion, consultation, market research, and customized contact services.

Michael Richardson
Senior Commercial Officer
http://www.buyusa.gov/israel

U.S. Commercial Service Tel Aviv
Embassy of the United States of America
71 Hayarkon Street
Tel Aviv 63903
tel: 972-3-519-7327 fax: 972-3-510-7215
Email: tel.aviv.office.box@mail.doc.gov 

U.S. Commercial Service Jerusalem
19 Keren Hayesod Street
Jerusalem, Israel 91008
tel: 972-2-625-5201 fax: 972-2-623-5132
Email: jerusalem.office.box@mail.doc.gov

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More Information

Readers of ExportMichigan are also encouraged to review the following:

Israel WebGuide

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Date Updated: March 27, 2007


 

 

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