International Marketing on
the WWW
The growth of the Internet
has fundamentally changed the
way the world does
business. A good website
may be your best tool while a
bad website is your worst
enemy. The following
series of articles are
intended to help you develop
an effective presence on the
WWW.
- Building
a Web Presence
- Even
if you choose not to sell
your goods or services
on-line, a business Web
site can be a virtual
marketing brochure that
you can update on demand
with little or no cost.
- Going
On-line - E-Exporting
- The Internet's worldwide
reach has made marketing
products and services
abroad a low-cost
alternative to traditional
international business.
Today, corporate Web sites
offer portals to the
global marketplace
previously unavailable or
too expensive for a small
or medium-sized firm.
- The
Most Common Web Sins -
There are many flat-out
"ugly" websites.
Some estimates are as high
as 70% of the web.
This article attempts to
identify some of the more
common problems and give
you some practical
guidance to correct the
problems.
- The
International Website
- Let's face it!
There are a lot of really
bad websites on the World
Wide Web. As many as
75% (maybe more) of all
existing websites need
improvements. These
are some of the problems
associated with websites
in the international
arena.
- Web
Site Localization -
The use of Web sites
continues to grow in leaps
and bounds. In business,
these sites typically
address marketing, sales,
and information management
for shared data across
corporate Intranets.
What you say and how you
say it may be crucial to
your future success.
Date Updated: March 27, 2007
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