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2006 Jackson County

International Economic Impact Study 

Prepared by:

Joseph Novell
Summer Intern
Ypsilanti U.S. Export Assistance Center
U.S. Department of Commerce

   For more information please contact:

Ypsilanti U.S. Export Assistance Center
U.S. Department of Commerce
300 W. Michigan Ave, S306G
EMU – College of Business
Ypsilanti, MI 48197
Voice (734) 487-0259
Fax (734) 485-2396

Summary:

Firms of all sizes are finding it easier to enter the international market as communication systems improve and the Internet matures. In addition, the erosion of barriers to trade through agreements such as NAFTA and the development of the WTO has truly transformed the world into a global marketplace.

International business continues to play a significant role in the economy of Jackson County. Traditional manufacturing economies, such as that of Jackson County, have the potential to impact the international marketplace. The level of international business activity can be illustrated through an examination of the county’s industrial base. The Ypsilanti U.S. Export Assistance Center (U.S. Department of Commerce) conducts an annual International Economic Impact Study with the purpose of measuring the influence of international business within Jackson County. This study looks at Jackson County’s current international economic impact and attempts to predict how future international economic trends will impact the county. The study focuses on the export of goods and education via local institutions. This report does not reflect international services originating within the county due to the difficulty in tracking such transactions. The study also does not attempt to evaluate the impact of foreign subsidiaries or franchises abroad.

Jackson County Overview

Jackson County, the thirteenth largest county in the state, covers 707 square miles in the south central part of Michigan. As of July 2005, the U.S. Census Bureau estimates that Jackson County has a population of 163,629. [1] The population of the county has seen an increase of 3.1% from 2000 to 2005. [2] The City of Jackson is the largest city in the county with a total population of 34,879. [3]

In 2005, Jackson County had a labor force of 79,889 with 74,684 employed. As of May 2006, the unemployment rate in Jackson County was 6.5 %, slightly higher than the state average of 6.0%. [4] In 2002, there were approximately 10,875 employees in the manufacturing industry, down from 12,248 in 1997. [5] The U.S. Census Bureau defines the manufacturing sector as  "establishments engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products." [6]

As of 2006, the number of exporting firms in the county is 117, with 91 in the City of Jackson, 3 in Grass Lake, 7 in Spring Arbor, 2 in Concord, and 2 in Brooklyn. [7] The high level of exporting found in Jackson County arises from the unique pull through effect of the large automotive presence in the area.

The Ypsilanti US Export Assistance Center wishes to recognize the efforts of exporting firms in Jackson County.  The President's "E" Award was created by executive order in 1961 as the nation's highest award to honor American exporters. Companies in Jackson County that have received the award include Dawn Products, which makes donut manufacturing equipment, and Aeroquip Engineered Systems Group, which makes products for the commercial aerospace industry.

Export Markets and Industries:

Traditional industrial manufacturing sectors, such as automotive parts, machine tools, and general industrial equipment make up the top Jackson County export markets.  Currently, there are 35 firms exporting machine tools, 24 exporting automotive parts, and 11 exporters of general industrial equipment. [8]

The top export markets for Jackson County tend to reflect countries in which U.S. automotive manufactures and suppliers have active operations.  Thus exports from Jackson County go overwhelmingly to Canada and Mexico, however, recent expansion into Brazil and China has created new markets for the county. We invite you to click on any of the links for a detailed analysis of Jackson County's top export markets.

Jackson County and World Markets

The following markets represent the best markets for exports from Jackson County:

Canada

Ninety percent of the Canadian population lives within 100 miles of the border with the United  States. This results in an extensive economic relationship unique in the world. In 2005, total merchandise trade between the United States and Canada amounted to US$479 billion, up 12% from US$428 billion in 2004, representing over US$1.3 billion a day. In fields ranging from environmental cooperation to free trade, the two countries work closely on many levels from federal to local. U.S. exports to Canada have exceeded exports to the entire European Union for the past five years, despite the EU having over 15 times the population of Canada. [9]

For 2005, U.S. exports into Canada (goods and services) totaled approximately US$177.5 billion, up from US$160.5 billion in 2004. On a local level, Michigan leads all states in exports to Canada, totaling almost US$22 billion in 2005; Michigan is Canada’s 2nd largest trading partner, next to the United States, with over 12% of U.S. exports to Canada coming from Michigan. [10]

Jackson County exporters find a robust market in Canada. Automotive parts are the number one potential market in Canada for U.S. exports. According to industry experts, the auto parts industry is expected to expand by over 10% per annum by the end of the decade. U.S. exports of automotive parts to Canada totaled US$16.9 billion in 2005, with US$5.7 billion coming from Michigan. [11]

The prospect for continued growth of trade between Canada and the United States looks positive due to prevailing factors such as proximity, longstanding business relationships, and cultural ties. 

For an overview of the Canadian market, please see Canada WebGuide.

Mexico

The relationship between the United States and Mexico is of the utmost importance for both countries. A  mixture of mutual interests, shared problems, economic disparities, and a 2,000-mile border, shape this relationship. Mexico is now the second most important U.S. trading partner after Canada.   The United States exports more to Mexico than to the rest of Latin America combined. Since the introduction of NAFTA in 1994, exports to Mexico have grown exponentially, totaling over $107 billion in 2005. [12] 

NAFTA, coupled with their commitment to economic integration, makes Mexico a great destination for Jackson County exports. The automotive part industry is considered one of the top three leading sectors for U.S. exports in Mexico. U.S. exports of automotive parts in 2005 reached almost $6.3 billion, a slight decease from 2004. [13]

For an overview of the Mexican market, please see Mexico WebGuide.

Japan

With the world’s second largest economy, Japan is one of the largest overseas markets for U.S. exporters.  Imports from the U.S. totaled just over $55 billion in 2005. Japanese consumers spend hundreds of billions of dollars on food, clothing, travel, entertainment and a wide variety of other consumer goods and services. Japanese firms are major purchasers of U.S. computers, machinery, medical devices, pharmaceuticals, chemicals and services. With the Japanese economy experiencing weakness in the past decade, Japanese consumers have become more willing to buy imported products and work for foreign firms and Japanese firms have become more willing to accept foreign investment and cooperate with foreign partners. Market barriers have fallen across the board, and Japan has never been more open to foreign goods and services than it is today. [14]

For an overview of the Japanese market, please see Japan WebGuide.

Germany

The German economy is the world's third largest and is the sixth largest market for U.S. exports. Germany  is the largest consumer market in the European Union with over 82 million people in Germany. The number of consumers and Germany’s geographic location at the heart of a 25-member European Union make it a starting point around which many U.S. firms seek to build their European expansion strategies. While U.S. investors must cope with a relatively high cost of doing business in Germany, they can count on high levels of productivity, a highly skilled labor force, quality engineering, a first-class infrastructure and a location in the heart of Europe.

With the automobile industry as one of the driving forces behind economic growth in the German economy, there is a need for imported automobile parts. Because of increased global sourcing by German manufacturers, and a favorable EUR-USD exchange rate, U.S. parts manufacturers have been able to increase their exports to Germany. [15]

For an overview of the German market, please see Germany WebGuide.

United Kingdom

The United Kingdom, with the world’s fourth largest economy, attracts U.S. exporters and investors as a  place to do business due to the common language, similar legal and business practices, protection of intellectual property rights and relatively low rates of taxation and inflation. The UK is very receptive to U.S. goods and services. With its $1.8 trillion GDP, the UK remains the United States' largest European export market and fifth largest export market worldwide, after Canada, Mexico, Japan, and China. In 2005, the United States exported $38.6 billion of goods to the UK, an increase of 7.4% from the previous year. [16]

For an overview of the United Kingdom market, please see United Kingdom WebGuide.

China

Since acceding to the WTO five years ago, China has experienced extraordinary economic growth. Many  American companies have benefited from this growth as evidenced by sustained growth in U.S. exports to China. In 2005, U.S. exports to China increased by 19 percent allowing China to surpass the U.K. to become the fourth largest export market of the United States. Merchandise exports from the United States to China in 2005 equaled approximately $41.8 billion.

Despite remarkable progress and immense potential, China remains a developing country. With a population of 1.3 billion and a GDP of $2 trillion, many Chinese citizens remain impoverished, with a large income disparity between rural and urban households. [17]

In 2005, China imported approximately $939 million in U.S. vehicles and automotive parts. [18] Jackson County automotive part exporters can look forward to reductions in automotive tariffs, making it much more cost effective to export. Further, U.S. automotive part suppliers have a good reputation for quality and reasonable prices and many U.S. firms are well known in China.

For an overview of the Chinese market, please see China Web Guide.

Brazil

Brazil has the 12th largest economy in the world, and represents a strong market for U.S. exporters.  In  2005, U.S. exports to Brazil reached $15.3 billion (a nearly 11% increase from 2004). [19] The United States continues to be Brazil’s single largest trading partner. As Brazil continues to industrialize, energy and transportation investment will offer substantial opportunities for U.S. exporters.

Brazil is one of the most attractive markets in the world for automotive parts, the number two export sector in Jackson County, and the 13th leading sector nationally. In 2005, U.S. vehicle and auto part exports to Brazil totaled almost $617 million, an increase of 12.5% from 2004. [20]

However, obstacles to trade, such as high tariff barriers, a difficult customs system, and high taxes persist.  Also, the legal system has become overwhelmed, making it difficult to enforce contract law. For a U.S. firm to successfully export to Brazil, they must have intimate knowledge of the local environment. [21]

For an overview of the Brazilian market, please see Brazil WebGuide.

Future and Current Trends in Local Exports - The Survey:

As part of the annual International Economic Impact Study, the Ypsilanti U.S. Export Assistance Center surveys a number of firms within Jackson County that are known exporters. The sampled firms were asked to respond to a 16-question survey pertaining to the impact of international business on their firm. The firms surveyed were those involved in the top three industries of Jackson County: Machine Tools, General Industrial Equipment, and Automotive Parts. 

The questions were as follows:

1. As a percentage, how much of your business comes from international sales?

The average for Jackson County was 26.6%. Answers ranged from a low of less than 2% to a high of 100%.

2. Are you primarily an exporter of Goods, Services, or Both?

Reflecting the typical industry of Jackson County (General Industrial Equipment, Automotive, and Machine Tools) all surveyed firms were exporters of goods.  One firm did classify themselves as both an exporter of goods and services.

3. Has your company entered any new markets in the past year? If yes, which?

More than half of the surveyed firms had entered a new market in the past year. Some of the new markets included: Australia, Ecuador, United Kingdom, and Poland.

4.  Has your company added channels of distribution in existing markets during the past year?  If yes, which country/channel? 

About 40% of the surveyed firms had added channels of distribution in the past year. Some of the markets included: Australia and United Kingdom. 

5.  Is your company planning on entering any additional markets internationally in 2006?

Two of the surveyed firms responded that they are planning on entering additional markets in 2006. Destination markets included: Central/South America, Europe, and the Middle East.

6.  Please estimate the number of employees in your firm with duties directly related to exporting or international trade.    

The range of answers was between 0 and 18 workers, with the average answer being 6.6 employees.

7.  On a scale of 1 – 10 (1 low, 10 high) please rate your optimism about future growth of international sales for your firm.

Typical optimism ratings were between 2 and 9, with an average response of 6.4.

8. On a scale of 1 – 10 (1 low, 10 high), please evaluate the effect (or ongoing effects) of the following on your business, both domestically and abroad (in 2006):

The War in Iraq

The average answer was 3.2.                              

The War in Afghanistan

The average answer was 3.1.  

Political unrest in the Middle East                                           

The average answer was 3.2.  

9. Has the news of potential threats to American interests abroad influenced or inhibited international business travel by your firm (trade show attendance, meetings, etc.)?    

All of the firms surveyed answered no.

10. Have any foreign clients/trading partners experienced difficulty in obtaining visas for visits to the U.S.?   If yes, how so?    

Two firms responded that clients had experienced difficulty in obtaining visas. In the surveyed firms, difficulties arose with an Indian customer and resulted from unrest in Tibet. 

11. Please estimate the total number of days that foreign guests have spent locally, while conducting business with your firm. If there was more than one visitor on any given day, please take that into consideration.  (Example: 4 visitors for 2 days = 4 x 2 = 8 days)                                  

The average answer was 12.3 days with a low of 2 days and high between 20 and 30 days. 

12. On a scale of 1 – 10 (1 low, 10 high), how much of an impact has NAFTA had on your sales internationally?                      

Typical ratings ranged between 1 and 6, with an average for the county of 3.8.

13. Do you support additional Free Trade Agreements such as FTAA (Free Trade Area of the Americas) or CAFTA (Central American Free Trade Agreement)?

Of all of the firms surveyed, only one firm indicated lack of support for CAFTA/FTAA.  The majority of firms supported the above agreements, believing their implementation would result in additional sales to Latin America.

14. Does your firm have an e-commerce enabled website?   

One of the firms surveyed indicated that they had an e-commerce enabled website with approximately 1-20% of sales coming from the Internet.

15. Will you be attending a foreign trade show this year? If so, which show and country.

Only 1 of the firms surveyed responded that it would be attending foreign trade shows. The trade shows were located in Germany and Mexico.

16.  On a scale of 1 – 10 (1 low, 10 high), please rate the impact the following items would have on your ability to significantly increase export sales:

Better assistance from federal sources in the U.S.

The average answer was 4.4.                                

Better assistance from local/state sources in the U.S.  

The average answer was 4.2.                

Better assistance from U.S. trade and/or business associations.

The average answer was 3.4.

Assistance with locating/qualifying potential foreign customers. 

The average answer was 7.2.     

Increased international traffic for your website (if applicable).          

The average answer was 5.4.

Education as an Export:

Although focusing on traditional exports, such as automotive parts, when assessing Jackson County’s international economic impact is customary, educational institutions also contribute to the county’s global influence and local economy. The U.S. Department of Commerce, International Trade Administration ranks international education as the United States fifth largest service sector export bringing in over $13 billion to the U.S. economy. Michigan ranks number eight in international students hosting 20,879 students for the 2004/05 school year and they added an estimated $427 million to Michigan’s economy. The leading country of origin for international students in Michigan was India, followed by Canada, China, Republic of Korea, and Japan.  [22]

Jackson Community College and Spring Arbor University are both institutions of higher learning with admitted international students, located within Jackson County. The international students studying at the above schools impact the local economy by spending money that typically did not originate locally within Jackson County.  Thus firms involved in retail trade, real estate, accommodation and food services, entertainment, and recreation all profit from this unique form of exporting. 

The international students also have a positive effect on Jackson County employment. Although the number of workers dedicated to international business is difficult to pinpoint due to role-sharing within departments and the fact that many workers devote only part of their time to international business, the U.S. Department of Commerce estimates that every $35,000 worth of exports creates one job. Thus, ignoring expenses outside of tuition/housing, the level of total impact is still substantial, and suggests international students support a number of workers in fields that conventionally do not benefit from exporting.

Significance of International Students: Educational Export Economic Impact

The economic impact of an international student in Jackson County is important because it attracts international dollars that local retailers typically cannot access.  Most of the money spent by international students in the county comes from outside of the United States.  International students enrolled in educational institutions within Jackson County provide an opportunity for increased business through existing sales channels.

According to the 2005 Open Doors Report, produced by the Institute of International Education, financial support from Government for international students must be taken into account, an important notation that if disregarded could seriously inflate the net contribution to the U.S. economy. International students in Michigan received financial support from the Federal and State Governments for almost 1/3 of their tuition and living expenses. Open Doors also takes into account the living expenses for dependents of international students. 11% of international students were married with 85% of their spouses living in the U.S. during the 2004/05 school year. [23]

Spring Arbor University had 22 (18 undergraduate, 4 graduate) international students. Estimates for the total economic impact of one international student at Spring Arbor are $25,490 for an undergraduate, and $12,890 for a graduate student.  Thus the total economic impact from international students at Spring Arbor University would be approximately $510,000. 

The available figures for Jackson Community College show 14 international students enrolled.  The country with the most significant representation was Kenya, followed by China. Students from Jamaica, Liberia, Mali, Brazil, Nigeria, Canada, and Thailand were also represented. For Jackson Community College the estimated cost is $15,000 creating an economic impact of $210,000. 

This means international students add a total of $720,000 to the Jackson County Economy.  Thus, based on the U.S. Department of Commerce estimates that every $35,000 worth of exports creates one job, international students studying in Jackson County create more than 20 additional jobs.

Future Trends in International Student Enrollment and Educational Exporting

For more than 50 years, U.S. educational institutions have been required to maintain data about their foreign students and exchange visitors. Government records of the data was previously inefficient and paper driven. Due to heightened security in the U.S., however, Congress mandated that by August 1, 2003, all foreign students and exchange visitors be entered into a central and automated system called the Student and Exchange Visitor Information System (SEVIS).

The Student and Exchange Visitor Information System (SEVIS) has been created by the Department of Homeland Security (DHS) to maintain information on nonimmigrant students and exchange visitors and their dependents, and also on their associated schools and sponsors. SEVIS enables schools and sponsors to transmit information, via the Internet, to the appropriate government agencies throughout a student or exchange visitor's stay in the United States.

SEVIS receives electronic updates to SEVIS records and maintains up-to-date information about events involving nonimmigrant students and exchange visitors. The information collected includes the nonimmigrant's name, country of birth, date of birth, country of citizenship, educational background, information on the education/program activity for which the individual is seeking admittance, and passport and visa information.

SEVIS also maintains information on each of the certified schools and designated sponsors and the SEVIS officials administering their programs. Certified schools must provide specific information regarding the school, the nature and requirements of the educational program, location and contact information, and costs to attend. Designated sponsors must provide similar information regarding their exchange visitor programs. [24]

Conclusion

As the world becomes a global marketplace, countries such as China and members of the former Eastern Bloc, once closed to the West, are increasingly becoming valuable trade partners.  Though free trade agreements and the WTO are often demonized in the media, our survey results indicate that firms within the county generally are supportive of these agreements, and reap the benefits of lower trade barriers through increased sales via exports.

Though the largest exporting markets for the county tend to reflect the manufacturing sector, and the growing global demand for automobiles, exports of education via local institutions also plays a role in the economy of the county. With the growth of communications systems such as the Internet, reaching greater numbers of individuals globally is becoming a reality for U.S. companies.  Reduced barriers to trade along with growing popularity of U.S. products abroad should help to ensure a healthy export market for years to come.

Footnotes:

* This study has benefited from previous County International Economic Impact Studies

[1] http://www.census.gov/popest/counties/tables/CO-EST2005-01-26.xls Population Division, U.S. Census Bureau
[2] http://www.census.gov/popest/counties/files/CO-EST2005-ALLDATA.csv Population Division, U.S. Census Bureau
[3]http://www.census.gov/popest/cities/tables/SUB-EST2005-04-26.xls Population Division, U.S. Census Bureau
[4] ftp://ftp.bls.gov/pub/special.requests/la/laucnty05.txt U.S. Department of Labor, Bureau of Labor Statistics
[5] http://www.census.gov/econ/census02/data/metro2/M2710031.HTM 2002 Economic Census, U.S. Census Bureau
      http://www.census.gov/epcd/ec97/metro3/M3520_31.HTM 1997 Economic Census, U.S. Census Bureau
[6] http://www.census.gov/epcd/ec97/def/31-33.HTM U.S. Census Bureau
[7] U.S. Department of Commerce
[8] Ibid.
[9] http://www.buyusainfo.net/docs/x_6432153.pdf 2006 Canada County Commercial Guide
[10] http://strategis.ic.gc.ca  Strategis Trade Data Online
[11] Ibid.
[12] http://www.buyusainfo.net/docs/x_5300470.pdf 2005 Mexico Country Commercial Guide
[13] http://tse.export.gov/ TradeStats Express
[14] http://www.buyusainfo.net/docs/x_5818157.pdf 2006 Japan Country Commercial Guide
[15] http://www.buyusainfo.net/docs/x_7251536.pdf 2005 Germany Country Commercial Guide
[16] http://www.buyusainfo.net/docs/x_8210372.pdf 2006 United Kingdom Country Commercial Guide
[17] http://www.buyusainfo.net/docs/x_3265405.pdf 2006 China Country Commercial Guide
[18] http://tse.export.gov/ TradeStats Express
[19] http://tse.export.gov/ TradeStats Express
[20] Ibid.
[21] http://www.buyusainfo.net/docs/x_2277505.pdf 2006 Brazil County Commercial Guide
[22] http://opendoors.iienetwork.org/ Open Doors 2005 
[23] Ibid.
[24] http://www.ice.gov/ U.S. Immigration and Customs Enforcement

Date Updated: March 20, 2007


 
 

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